Free AI Visibility Checker

Get an estimated visibility score for ChatGPT, Claude, Gemini and Perplexity. We read the public sources each one relies on, check your own site and compare you with competitors. No API key needed.

No signup, no API key
4 assistants scored
Test questions for the assistants

Brand name or website

A website address works best. It lets us check your site as well as your brand name.

Competitors (optional, up to 5)

What you sell (optional)

No signup and no API key. We read the public sources AI models learn from and rely on: Wikipedia, Wikidata, news coverage, Hacker News, the Internet Archive and your own site. We do not ask an AI model directly, so treat the score as a footprint estimate.

Try our other free SEO tools

Pick the next job on your list. Each tool opens on its own page and runs instantly, with no account.

Technical SEO

Robots.txt checkerFind out which crawlers your rules shut out
Robots.txt generatorBuild crawl rules and choose which AI bots may enter
Sitemap checkerLocate your XML sitemaps and catch dead entries
Sitemap XML generatorTurn a plain URL list into a sitemap file

SERP and rankings

Google SERP checkerSee where a page ranks on Google for a term
Bing SERP checkerCheck a URL's Bing position for any query
SEO title checkerMeasure title width before it goes live
Meta description checkerPreview where a snippet gets cut off

AI search and GEO

AI crawlability checkerTest whether AI bots can reach your pages
GEO content checkerRate how quotable your copy is in AI answers
LLMs.txt generatorWrite the file AI agents read first
AI visibility checkerYou are hereSee whether AI assistants mention your brand

Keyword research

AI keyword toolGet ideas grouped by what searchers want
LSI keywords generatorFind related terms and phrasing variants
Keyword density checkerSpot repeated phrases in a draft
Semantic validatorTest how fully a page covers its topic

Content and writing

Meta title generatorDraft title options from your topic
Meta description generatorDraft snippets from your page copy
Content outline generatorPlan headings using live search results
Word counterCount words and estimate reading time

Social and YouTube

YouTube title generatorWrite video titles around your keyword
YouTube SEO tags generatorChoose tags viewers actually search
Reddit threads finderFind threads that rank and get cited
LinkedIn post optimizerPolish a post so it reads well and travels

Browse all 50 free SEO tools →

What is AI visibility?

AI visibility is how well AI assistants know your brand and how often they name it when someone asks for a recommendation. It covers ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot and the AI summaries inside Google Search.

Search used to hand people ten links and let them choose. An assistant often skips that step: it names two or three companies and explains why. If you are one of them, you get the click and the trust. If you are not, the buyer may never learn you exist.

Assistants do not invent opinions about brands. They draw on encyclopedic records, news coverage, community discussion and the pages they can crawl. If those sources describe you clearly and often, you are far more likely to be named.

Plain honesty. Nobody outside an AI company can see how often its assistant mentions a brand, and asking the assistants directly needs paid access. So this free tool measures the sources they learn from, which is the part you can actually influence. It is an estimate, and it comes with questions you can ask the assistants yourself.

How to check your AI visibility

Enter your website. A domain such as yourbrand.com works best because we can check your site as well as your name.
Add competitors (optional, up to five) to compare your public footprint side by side.
Add what you sell (optional) so the test questions at the end match your category.
Press Check AI visibility. We read Wikipedia, Wikidata, recent news, Hacker News, the Internet Archive and your own site. It takes up to 30 seconds.
Read the report, then test it. Open the suggested questions in ChatGPT, Perplexity or Google to see whether you are actually named.

No signup and no API key. Nothing you enter is stored.

What is in your AI visibility report

Part of the report	Source	What it tells you
Score by assistant	All of the below	An estimate for ChatGPT, Claude, Gemini and Perplexity. Each weights the signals differently and loses points if its own crawlers are blocked on your site.
Knowledge sources (40%)	Wikipedia, Wikidata, Wikipedia page views	Whether you have an encyclopedic record and how much people read it. Models learn heavily from these.
Web and news (35%)	News index, Hacker News, Internet Archive	How much recent coverage you get, its tone, how long you have been online and which sites write about you.
Your website (25%)	Your homepage, robots.txt, sitemap, llms.txt	Whether AI crawlers can enter, and whether your identity is clear in structured data.
Competitor analysis	Wikipedia and Hacker News	Your footprint next to rivals, measured the same way for everyone.
Test questions	You, in the assistants	What ChatGPT, Perplexity and Google AI actually say.

Brand awareness uses four levels: Iconic, Well-known, Recognized and Emerging / Unknown. If a source cannot be reached, it is skipped and the other weights are scaled up.

How to read your scores

70 and above

Strong footprint. Independent sources describe you clearly and often. Keep facts current and protect it.

40 to 69

Building. You are known in places but thin in others. The weakest of the three cards shows where to work.

Below 40

Emerging. Models have little to learn from. Earn independent coverage and make your identity clear.

Look at the three cards before the total. A software brand with a strong site but no news coverage needs press. A well-covered brand that blocks AI crawlers needs a robots.txt fix. The gap tells you the next move.

A new or small brand scoring low is normal, not a failure. Scores also move slowly, so re-check monthly and watch the direction.

Which AI assistants should you check?

Each assistant finds and chooses sources a little differently, so check the ones your buyers use.

Assistant	How it tends to find sources	What helps
ChatGPT	Model knowledge plus live web search through its own search crawler.	Allow OAI-SearchBot, be described consistently across the web.
Perplexity	Searches the web for almost every question and shows numbered sources.	Allow PerplexityBot, publish pages that answer the question directly.
Gemini and Google AI	Google's index powers AI Overviews and AI Mode.	Normal SEO health, indexability and structured data.
Claude	Model knowledge, with web search where enabled.	Allow Claude-SearchBot, earn third-party descriptions.
Copilot	Built on Bing's index.	Bing indexing, Bing Webmaster Tools.

These behaviours change often. Treat the table as a starting point and re-test rather than assuming.

Why your brand may not show up in AI answers

Crawlers are blocked

A blanket Disallow rule or a security setting can keep every AI crawler out. Our free robots.txt checker shows exactly which crawlers are blocked.

Your site is hard to read

If your text is built by JavaScript, most AI crawlers see an empty page. Server-rendered content solves it.

Nobody else describes you

Assistants lean heavily on third-party sources. A brand that only talks about itself looks unverified.

Your identity is unclear

Different names on your site, your profiles and your listings make it harder for a model to treat them as one company.

You do not answer the question

Pages that open with marketing language give an assistant nothing to quote. Direct answers get lifted.

You are simply new

Models need time and mentions to learn a small brand. That is normal, and it is fixable.

How to improve your AI search visibility

Let answer crawlers in. Allow OAI-SearchBot, PerplexityBot, Claude-SearchBot, Googlebot and Bingbot in robots.txt.
Say what you do in one plain sentence in the title, the H1 and the first paragraph.
Mark up your organization. Add Organization JSON-LD with a logo, description and sameAs links to your real profiles.
Publish answer pages. One page for each question buyers ask, opening with the answer and backed by facts, prices and a named author.
Earn mentions elsewhere. Review sites, industry lists, podcasts, partner pages and news coverage all feed what assistants say.
Prove your claims. Cite data, show customer results and keep pages dated and current.
Keep your story identical everywhere. Same name, same description, same category on every profile.
Re-test monthly. Run the same questions and compare.

Do robots.txt and llms.txt affect AI visibility?

robots.txt matters a lot. It is the one file that every major AI crawler documents and respects. If it blocks a crawler, that assistant cannot fetch your pages to cite them.

Blocking training crawlers such as GPTBot or ClaudeBot is a separate choice from blocking answer crawlers. You can opt out of training and still be cited, though models that never read your site learn about you only from others.

llms.txt is optional. It is a proposed plain-text guide to your best pages. The major assistants have not confirmed they use it, so publish one because it is cheap and may help, not because it is required. Our free LLMs.txt generator makes one in a minute.

AI visibility vs SEO

	SEO	AI visibility
Goal	Rank a page in a list of links	Be named, quoted and linked inside an answer
Unit of success	Position and clicks	Mentions, citations and share of voice
What gets chosen	A whole page	A passage and a brand
Key signals	Links, relevance, speed	Clear facts, trusted third-party mentions, consistent identity
Stability	Fairly steady day to day	Varies between runs of the same question

They work together. Google's AI features draw on its normal index, and clean technical SEO is also the base that other assistants rely on. Think of AI visibility as the next layer, not a replacement.

How to monitor AI mentions over time

Repeat the same questions on a schedule, keep the answers, and compare. A simple routine works well:

Pick 10 to 15 questions and keep them fixed.
Run the check every month, and test other assistants such as Perplexity by hand.
Run the report here and note the score.
Watch how often you are named in the recommendation tests, not just the total score.
Note which sources the assistants cite when a competitor wins.

Once it becomes routine, PilotDeck can run it for you across assistants and countries and alert you when something changes.

AI visibility tool FAQ

What is an AI visibility tool?

It is a tool that shows how visible your brand is to AI assistants. This one measures the public sources they learn from, including Wikipedia, news coverage, community discussion and your own site, and gives you questions to test in the assistants.

Is the AI visibility tool free?

Yes. It is free, needs no signup and needs no API key.

How do I check if ChatGPT recommends my brand?

Run the report, then open the test questions at the bottom in ChatGPT. They are written for your brand and category, so you can see whether it names you.

Which AI platforms can I check?

The report shows a score for ChatGPT, Claude, Gemini and Perplexity. They are estimates from the public sources each one relies on, not answers from the assistants. The test questions open directly in each assistant so you can confirm, and PilotDeck tracks them automatically in the full product.

Why do I see different answers each time I ask?

Assistants generate answers fresh, and they use different sources and settings. That is why this report scores the sources behind the answers, and why you should repeat the test questions a few times.

Why is my brand not showing in AI answers?

Common causes are blocked crawlers, content that only appears after JavaScript runs, a lack of third-party mentions, an unclear brand identity, or simply being new.

How can I improve my AI search visibility?

Let answer crawlers in, say clearly what you do, add Organization markup, publish pages that answer buyer questions directly, earn mentions on trusted third-party sites and keep your information consistent everywhere.

Does robots.txt affect whether AI can mention me?

Yes. If a crawler is blocked it cannot fetch your pages to cite them. Blocking training crawlers is a separate choice from blocking answer crawlers.

Do I need an llms.txt file?

No. Major assistants have not confirmed they use it. It is a cheap extra that may help.

Why does the tool not ask ChatGPT directly?

Asking an assistant on your behalf needs a paid API key from its provider. To keep this tool free and keyless, it estimates each assistant's score from the public sources it relies on, and gives you ready-made questions to ask the assistants yourself.

Does my data leave my browser?

Your brand name is sent to public services such as Wikipedia, a news index and Hacker News to look up coverage, and your website is fetched to check it. We do not store anything.

Turn AI visibility into measurable growth

PilotDeck asks the assistants for you every week, shows who gets named instead of you and tells you which pages to publish next.

Start free trial See how SEO and GEO work

LLM Trackers

Want this on autopilot? These trackers watch how the major AI assistants talk about you and whether they point readers to your pages.